Alcoa Wheel Products Proudly Celebrates 60 Years of Innovation

April 1, 2008
Wheel Leader Reflects on History of Innovation and Future Solutions

Alcoa Wheel Products, a Cleveland, Ohio-based business unit of Alcoa Inc. and its European subsidiary Alcoa Wheel Products Europe announce the kick-off of their 60th anniversary, a year-long celebration of wheel innovation. Today, Alcoa is the world's leading supplier of forged aluminium wheels with more vehicles fitted with Alcoa forged aluminium wheels than any other brand.

Since inventing the forged aluminum wheel in 1948, Alcoa has led the way in innovation, growth, technology and sustainability. With the introduction of Dura-Bright® XBR™, Dura-Flange®, the WorkHorse™ wheel, the 22.5 x 17.00 Wide Base Wheel, and most recently the new 22.5 x 15.00 trailer wheel, Alcoa offers more choices to customers to satisfy their needs.

In addition to manufacturing aluminum wheels for commercial trucks, buses, motor homes, light trucks, SUV's, passenger cars, trailers and motorcycles, Alcoa also commercializes wheel accessories and cleaning products.

Alcoa Wheel Products provides wheel solutions that meet customer demands through the Alcoa Business System (ABS) which is founded on an environment that connects product development, engineering, manufacturing and sales and marketing to consistently provide the latest in wheel innovation solutions to meet marketplace needs. The business unit also works closely with the Alcoa Technical Center, the largest light metals laboratory in the world, to develop many product technologies and innovations seen in its products today.

Through long-term partnerships with leading North American, Asian and European commercial vehicles and automobile manufacturers, Alcoa continues to offer wheel fitment solutions on many new vehicle platforms. Innovative styling, world class quality & engineering, manufacturing design and quick market flexibility make Alcoa wheels the most requested forged aluminum wheel in the global marketplace.

With global demand for Alcoa forged aluminum wheels accelerating, the business unit continues growing in North America while expanding further into Europe, Latin America, Australia and Japan. Recent investments in manufacturing facilities in the US, Mexico and Hungary allow Alcoa to provide the latest in wheel production technology.

Over its 60 year history, Alcoa Wheel Products has strived for excellence and pursued corporate sustainability. Voted one of the Most Sustainable Corporations at the World Economic Forum five years in a row (2004-2008), Alcoa is committed to reducing fuel consumption and thereby reducing carbon dioxide emissions. "With our commitment to our customers and our investment in our workers, we've set a vision for the future with global environmental responsibility being one of our on-going goals," says Kevin Kramer, President of Alcoa Wheel Products.

On a global scale, Alcoa's value proposition of strength, light weight, fuel economy and outstanding looks will continue to lead the way in innovation, durability, sustainability and environmental responsibility.

For more information, please contact:
Industrieweg 135, B-3583 Paal, Belgium - tel. +32 11 458467 - -

About Alcoa Wheel Products
Alcoa Wheel Products is headquartered in Cleveland, Ohio, and employs more than 3,000 associates in seven locations globally. The Alcoa business unit manufactures cast and forged aluminum wheels for the heavy truck, automotive, and motorcycle industries.

About Alcoa
Alcoa is the world's leading producer and manager of primary aluminum, fabricated aluminum and alumina facilities, through its growing position in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminum products and components including flat-rolled products, hard alloy extrusions, and forgings, Alcoa also markets Alcoa® wheels, fastening systems, precision and investment castings, structures and building systems. The Company has 107,000 employees in 44 countries and has been named one of the top most sustainable corporations in the world at the World Economic Forum in Davos, Switzerland. More information can be found at